Is Monogamy Th Ebest Form Of Marriagge Essays - Sexual Fidelity

Is Monogamy Th Ebest Form Of Marriagge March 16, 1999 Is Monogamy the Best Form of Marriage? In the United States, marriage is a commitment two people make for the rest of their lives. The average American marriage lasts seven years. Well over half of all marriages end in divorce (Francouer, 72). Statistics in the infidelity have rose fifty percent since the 1970s and is rising all the time. The divorce count in this country is now up to one out of every three-marriage end in divorce. Serial polygamy is a common lifestyle for those who are divorced and then become remarried. The relationship between a husband and wife should be sacred and trustworthy. Without the trust and honesty there is no marriage. Monogamy is the loving, sharing, and devoting one's self to another person for the rest of their life. Monogamy should be the most important aspect in a marriage. The Western Religious leaders and moralists believe only one spouse for life is the highest form of marriage. Some of the most primitive peoples are strictly monogamous in their ideals, while some highly advanced cultures have moved away from the strict life-long monogamy. Sociologists, Ford and Beech, have found that only twenty-nine of the one-hundred and eighty-five contemporary cultures studied, less than sixteen percent restrict men and women to a single partner for life. However, less than one-third of the twenty-nine monogamous cultures completely disapprove of both premarital and extramarital relations (Francouer 72). For centuries, marriage was a dynastic affair, arranged by the parents and families. During the Middle Ages, they thought of marriage as a passionate love for an unattainable woman, usually the wife of a noble lord. In the 1970s, extramarital sex was estimated at as many as fifty-seventy percent of husbands and wives had been unfaithful at least once during their marriage (Francouer 73). However, in the 1990s, things have changed a little. People do not respect to abide by the Catholic Church laws, such as premarital sex is wrong and divorce is not allowed in the church. Nowadays, you see kids having kids and a child having two different immediate families. Two people in a marriage who are totally committed to each other will nourish and grow closer each and every day they are married. Having this commitment brings the husband and wife together as one. Monogamy fulfills a relationship with love and honesty. Although, some people believe they need to express their love to more than one person. They feel that one person is not enough to keep them satisfied emotionally, spiritually, and also physically. People believe that not being monogamous will open your heart and soul to new and adventurous experiences. I believe monogamy is the best form of marriage. When two people get married they make a life-long decision to stay together as the wedding vow says, until death do us part. Marriage is a big commitment that not everyone is willing to take. I think if you have an intimate relationship (and I do not only mean physically) with one person who means the world to you and who makes you feel happy to be alive, how can you possibly share that kind of love with anybody else. Considering, marriage is all about devoting one's self to that special someone. Being faithful in a marriage makes one feel accepted and loved, knowing they will have someone who will always be there for them. English Essays

8 Misused Words on Your Resume That Make You Look Bad

8 Misused Words on Your Resume That Make You Look Bad English can be a difficult language to use, and whether making out a resume and cover letter or speaking to a hiring manager, using the wrong word can leave a negative impression. By using words that are not as familiar, it can be easy to make a mistake. Because hiring managers carefully look at your resume, you want to be sure you don’t make any of the following common errors. 1. Compliment or ComplementAlthough most people may realize that compliment means to say something nice to someone, it can get confused with the word complement. The word complement means that it improves something or completes it, such as â€Å"This app complements the others you need to get the job done.†2. Further or FartherAlthough both words have something to do with distance, further represents a degree of distance while farther represents an actual distance. The easiest way to remember the difference between the two is whether you can substitute the word more. If you can, the proper word i s further. An example is â€Å"I traveled farther today, but the area needs further investigation.†3. Accept or ExceptTwo words that can be confused because they sound so similar are accept and except. To accept something means to receive it. Except means to exclude something. An example is, â€Å"I accept your kind words, except for the comment that I should try harder.†4. Insure or EnsureThese two commonly misused words are simple to sort out. Insure always alludes to insurance. Ensure means to make something occur or be sure. An example is, â€Å"I insure my property, to ensure that it is protected.†5. Comprise or ComposeComprise and compose are two words misused commonly in English. Comprise is an inclusive word that refers to the whole. Compose refers to parts. â€Å"When this writer composes a play, he comprises it of three acts.†6. Fewer or LessThese two confused words also refer to a whole or parts of a whole. The word fewer is used when talking a bout definite numbers as a whole. Less is used when the number is indefinite. An example might be â€Å"Fewer people attended the concert but paid less money because of the discount.†7. They’re or ThereSome similar words such as they’re and there are commonly misused. They’re is a contraction that means they are. There refers to a place. An example is â€Å"They’re going to the theater over there.†8. It’s or ItsIt’s is a contraction that only means it is, while its is a possessive. A simple way to tell the difference is to write out the words for the contraction. You would not say â€Å"It’s blue blanket† because it would read â€Å"It is blue blanket† when written out.Knowing the correct words to use when writing a resume or cover letter can help get you an interview for a position as you apply to different job sites. TheJobNetwork can help by scouting out jobs for you. All you do is fill out your qualific ations and the type of job you want, and we do the rest by combing through job openings and searching for new ones as they arise. You will be notified by email when jobs matching your description are available. Sign up for job match alert to find your dream job.

Astronomy Essay Example | Topics and Well Written Essays - 250 words

Astronomy - Essay Example One of these methods is through the use of spectroscopy. Spectroscopy is a method of looking at the composition of a star or other celestial object by observing differences in the electromagnetic radiation patterns that are picked up. Different elements vibrate at different wavelengths; therefore each element shows a different color when a spectrometer is picking it up. This is how scientists can tell what elements are and are not present in a star. These series of lines are unique to each element. For example, helium produces: one red line, one yellow line, one green line, three blue lines, and four purple lines. This pattern is inherent to only helium, therefore it will show/not show up if it is present/not present. Atomic emission spectra look at the differences in energy that are absorbed when a photon goes through changes in energy levels. Thus when the photon is absorbed, the electrons jump up in energy levels because they become more excited. This jump in energy is what scient ific instruments pick up. This is achieved through lines. Absorption spectra look at the â€Å"holes† that are left when that electron is moving up and down energy levels. Basically, both are looking at atomic energy levels, however they are observing two different effects of energy at the quantum level.

Outline the key features of cultural criminology Essay

Outline the key features of cultural criminology - Essay Example In other words it can be understood that crime is very much a human act and if we take out the civilization clause from the dictionary of human society and make it equivalent to the savagery, this crime is not exactly something which can be termed inhumane. It's something present in very nature of humans and they technically possess every characteristic of an animal. It is a threat that is comparable to anything that has been faced by the society in past but is actually a very intelligent form of threat that waits for the opportunity to transform its ability into an act of crime under the influence of desire. Hence this phenomenon of crime is basically an action which involves at least two human beings with one being the perpetrator and the other one is the victim. Crime prevention is another part of the solution that has to tackle the social complexity of crime. Though the legal procedures and enforcement agencies are very much present to redress the problem, they have miserably failed to provide something which will have some long term impact. They actually provide security either through prosecution or through prevention. Prosecution leads to arrest and a whole lot of legal procedures including the judgment and imprisonment. Prevention deals with stopping a criminal from committing something heinous. The option of committing a crime is to be closed. Hence the target issue is the creation the hindrance for a criminal through wide spread precautionary measures being implemented through every single home to any of the working place or public place present in the locality. The important point is to shield oneself from being a victim. The crime and its different techniques have to be made understood to each and every person. Right from the begin ning i.e., during childhood, one should be made aware of the prevention procedures and the importance of it has to be made a part of the complete thought process. But still after this much precaution the outcome of these procedures has been found to be very much limited and the crime rate is on its way to rise and rise. The most important thing is to act against the cause that make a criminal rather than reducing the opportunities for him to commit some crime. We have to realize that this criminal has been developed from this society only and the problem is in the social pattern and due to these patterns we have to face certain people who have got out of the normal way of social life and are acting against the group of which it is a very important part. So the new crime prevention should deal with the very cause of creation of a criminal and factors fuelling its growth. Criminology for Crime Prevention The humans have reached to the current age of information after getting a number of destruction and wars. Initially, it had to fight adversities of earth and its surroundings and after the formation of some civilization, it had to fulfill the expectations of the society and associated challenges as well as the responsibilities that came up along with the evolutionary process. The criminal instinct is the outcome of the

English vs. Spanish Colonization Essay Example for Free

English vs. Spanish Colonization Essay From 1500 to 1700, the English colonization of the Chesapeake region and the Spanish colonization of the Central/South American region varied greatly in their primary motivations for settlement and the lasting effects imprinted into both societies. The English motives in settling the Chesapeake region were more economically-based, seeking greater economic opportunity and employment, while the Spanish effort took on a more religious approach that ended up having long-term effects on the way their culture and society developed. The effects both colonies felt differed in many ways, primarily due to the varying motivational influences felt by the English and the Spanish. However, similarities in colonial motivations and cultural impacts were present between both societies. English colonization of the Chesapeake region revolved around economic gain and opportunity that colonizers believed could be found in the New World. Overcrowding in England led to a desire for expansion and better employment options for English settlers. Rumors of gold discovery in the New World also spurred an intense frenzy that English colonizers sought to pursue, resulting in the development of societies poorly suited for colonial life when gold was never found. On the other hand, Spanish colonization of Central and South America began with the Spanish conquistadors, who used the saying God, Gold, and Glory to describe their motivations for colonization. The dominant motivational force for the Spanish was the religious aspect, where conquistadors sought to spread Christianity throughout Central and South America. The Glory prospect was heightened by the yearning for Spains dominance over the Western Hemisphere, which was thought to be obtained through unifying native peoples through Bailey Kargo! IB HOTA 3rd period the Christian religion. Similar to one aspect of English motivations, the Spanish also sought to find gold and riches that they thought the New World had to offer. When Christopher Colombus returned from his expedition to the New World, he reported to the Spanish crown his confidence in the quest for wealth in this new land. He described his encounters with the natives where they traded him gold for various items, and even claimed he saw gold in the rivers. This fueled the Spanish obsession in their ultimate quest for wealth and riches. The effects of settling the Chesapeake region reflected the English economic motivations for colonization there. When the Jamestown Colony was founded in 1607, settlers found themselves ill-prepared for establishing a structured colony, especially when they were solely prepared for discovering gold. The Jamestown Colony struggled immensely at first due to lack of supplies and skills needed to create the foundations of a colonial society. However, John Rolfes introduction of tobacco to the region completely transformed the economy and played a key role in saving the Jamestown colony. Tobacco became a booming industry and plantation owners needed more workers for cheap labor. As a result, African slaves were introduced into the population to meet these needs, stimulating a new industry: the slave trade. The successful tobacco economy was also capable of financing the importation of indentured servants, which also played a major role in the labor force and became an integral part of the Chesapeakes economy. Wealthy landowners were now able to have more help on their plantations and have access to more land, while servants now had the ability to own land and create a name for themselves among the colonies. Unlike English colonization, Spanish colonization in the Americas completely decimated native populations. The introduction of European diseases, particularly smallpox, along with Bailey Kargo! IB HOTA 3rd period updated European weaponry decimated Indian culture and transformed their way of life due to lack of immunity to such diseases and more primitive weapons. Native populations were seen as much weaker compared to the conquistadors and their armies, making them extremely easy to conquer. A cultural angle unique to the Spanish settlements was the creation of the Mestizo culture. Unlike the English, the Spanish conquerors and Native Americans intermarried, allowing for a completely new race to develop and contribute to society. Although they were regarded as lesser than other races and looked down upon, the creation of the Mestizo culture proved to become a unique impact of Spanish colonization that later English settlers chose not to conform to. The introduction of the encomienda system was also a significant effect that became an integral part of Spanish society. When the Spanish conquered natives, these natives were required to perform work for Spanish landowners. In return, the natives would receive protection from other tribes and the conversion to the Christian faith. This system was extremely beneficial to the colonists who received land and gained Christian converts, but many native tribes were reduced to involuntary servitude that further devastated Indian populations in addition to disease and war. The differing motivations behind English colonization of the Chesapeake region and the Spanish of Latin America proved to directly affect the way each colonies were formed from 1500 to 1700. English colonization revolved around a more economic basis, while the Spanish focused more on religious aspects that managed to integrate their way into its economy as well. Despite these differences, both societies found a common motivation in the search for gold and riches, and both incorporated different forms of slavery, indentured servitude and African slaves in the Chesapeake and the encomienda system in Latin America, into their economies that stimulated Bailey Kargo! IB HOTA 3rd period each colonys development. The growth and expansion of both colonization efforts eventually would fuel the newfound desire of other European nations to join the race to the Americas in an attempt to assert their dominance and further diversify societies of the New World.

Is Globalization A New Phenomenon?

Is Globalization A New Phenomenon? Globalization is a very complex subject matter that ignites many heated debates among geographers, researchers and the general public alike. Although it may be interlinked with many phrases such as global interconnectedness an attempt to define this in one sentence would be futile, as even with much discussion; the diversity of aspects that this term encompasses is too wide of a spectrum for anyone to come to a single conclusion. There are many concepts of globalization and as Aart-Scholte (2005) has clearly attested most existing analysis of globalization is flawed due to redundant concepts interlinked to the idea. Universalization represents the most general outlook of globalization, where the exposure of foreign ideals and cultures worldwide blur the boundaries separating nations and diminishes a nations very uniqueness. Internationalization, liberalization and westernization are also concepts commonly linked to globalization, which deal with the more social, economical and polit ical impacts of this process. As the subject matter in question revolves more around the economic and political power of globalization much more emphasis will be nucleated within these boundaries. The age-old question many authors seem to dispute about is the history of globalization. Is globalization a new phenomenon? Authors who affiliate globalization to internationalization and liberalization find this process to be one that had lingered since the early colonialist eras. Zevin (1992), Wade (1996), Hirst Thompson (1999), ORourke Williamson (1999) through research have obtained circumstantial evidence that levels of trade, migration and investment between countries were already prominent in the late 19th century. Hence making their point that there is nothing new in contemporary globalism much more convincing. On the contrary other authors find that global relations only bloomed after advances in technology that simplifies the accessibility of people and the media across great distances with technological innovations such as the invention of the jet aeroplane and computer network, with what has been deemed the first global revolution and new realities by authors such as Dr ucker (1989) and King Schneider (1991). More realistically, I find the points brought up by authors like Roland Roberts (1994) to be much more compelling as the idea that globalization begun with what has been said to be a germination phase in the 15th to the mid 18th century and inevitably take off within the period of the mid 19th century makes perfect sense. At this point in time the globalization rate is astounding, where branches such as Walmart, Sony and even Tesco are branching out from their mother countries to nation states. As these massive corporations are starting to dominate the more politically and socially submissive smaller areas the economic control lays in the hand of these multi national corporations. Further debate can bring the conclusion either way, whether it may benefit the nation states with job opportunities and exposure to modern technology, yet the idea of exploitation must always weigh heavily in the back of ones mind. As economic benefit will undoubted ly seep from the nation states to where the main branch may be located. The statist mode of governance was greatly practiced before the boom of globalization. When globalization began to broaden its scale this diminished what used to be a more independent form of governance. As not only were most nation states dominated by polycentric regulations they were also given the opportunity to engage overseas, countries they may not have been able to connect with before. The suprastates and global law may have a certain amount of control over the smaller areas however with the development of global currencies, even the most powerful state has no authority over money supplies and exchange rates. International relations theorists discuss what was called the Westphalian mould, brought about in the 1600s. The peace of Westphalia formalized the modern concept of a system of sovereign states. With this sovereignty, much like colonialism, each state would exercise and dominate their territorial jurisdiction. Due to accelerated globalization the Westphalian practices had fallen into disuse. Large-scale globality made it impossible for statist constructions of sovereignity to keep its governance over the designated territorial space. Again as mentioned before, the government is unable to keep track with the electronic money transfers and documented workers in a world of rapidly developing technology. One of many problems afflicting the world today is poverty. World Bank figures (2001) regarding the population that live on less than the equivalent of $1 per day dropped from 1.4 billion persons in 1980 to 1.2 billion in 2001. Critics though have argued that the methodologies used in these calculations have changed over this period, so the figures cannot be safely compared (Wade, 2002). Global trade better the situation of poverty as NICs increase exports of global goods and services. For instance China tripled between the years of 1978 and 1993 with the opening up of global commerce. This is not always the case as very few countries reach NIC status and global trade rules as well as global financial crises bring dreadful impacts to the poor people. According to Coote (1996) primary commodities have poorer countries relying on exports yet even with an increase in globalization there was a steady decrease in profit from trade in the 1970s. World prices of primary commodities in mid 1 990s stood at its lowest level since 1930s (ul Haq et al. 1995:29). It is clear that the problem of poverty even with the promises that come with globalization, for instance job employment and the growth of industry, has not been completely been eradicated. There are many concerns that globalization has made its impact upon. One of which being crime. Globalization creates more opportunities to combat crime. Advanced technology increases the efficiency of surveillance and counter terror units hence theoretically making the crime rate decrease. However, looking at it in a different perspective globalization provide criminals with important tools to commit unlawful acts as does networking, introduced with globalization, strengthen the bond of powerful criminal organizations. Money laundering now stands at levels equivalent to 2-5 per cent of the world GDP per annum (FATF, 2004) Peace on the opposite end of the spectrum is also heavily affected by globalization. Global connectivity introduces disincentives for war among OEDC states. The signing of the nuclear non-proliferation treaty regime, established in 1968 through the IAEA, discouraged the spread of nuclear weapons to more state arsenals. This treaty, however unsuccessful, was an attempt to control the arms rate of which global governance makes more manageable. Global reach, however, can send military interventions from north to south with ease. The advances in technology also help raise the destructive capacities of war. As mentioned before having media so easily accessible the profile of terrorist politics will be greatly highlighted hence leading to feelings of uncertainty and insecurity amongst the general public. Social cohesion is an important point of interest within the field of globalization. Neoliberalism exploits the social relation and looks at it as a competition for a place in the global marketplace. Which leads to a lack of cooperation and no collective interest. However a guaranteed state-nation-country-society-unit built up with large-scale growth of global spaces makes this very cohesion unfeasible. Globalization though maybe advantageous to the uprising of social cohesion may cause the complete opposite. As brought up by Scholte (2004) of how the global civil society has often undermined rather than forward social integration. Global relations may lead to a lack of intimacy as technological advances would promote web conferences and personal meetings would but be a thing of the past. Companies hold on to limited long-term commitments and workers have restricted opportunities locally before the labor market calls them. Ecology plays a major role in the topic of globalization as the relationship between humans and the environment is just as important as the relationship between nations. Nature is highly unpredictable and with technology linked to globalization prediction of natural disasters is possible with satellite surveillance and digital processing. Having advanced media coverage can reduce the disastrous outcome of a natural disaster and also raise awareness for aid across nations. Take Haiti for example, a highly telecasted disaster of which media is playing a large role for relief, the Hope for Haiti benefit. There is also a downfall to the advancements of technology as pollution is generally the outcome of new innovations. For instance, aeroplanes and motorships pose great threats to the sea and air with the amount of waste it produces. Also as globalization has successfully made the world smaller with advancements in the transport system, some companies; mainly those that produce highly to xic waste products, have gone global in part to relocate at sites where environmental regulations are less stringent (Heerings and Zeldenrust, 1995). Hence foreshadowing a slowly deteriorating environment. As globalization is a particularly broad subject matter it is difficult to restrain myself into a certain parameter. The process of globalization touches on most aspects of human geography, as it affects not only the social and political aspects of a country and its relationship with the world, but also environmental issues. There is no way in halting this process, as it is one for inevitable development hence supervision is key to determine positive results. Total: 1521 words

Management and Business Plan Outline Essay

Writing a business plan may sound simple enough, but it actually takes several dire and crucial steps. According to entrepreneur Darrell Zahorsky, the following steps are all essential in comprising a plan for one’s business: 1. â€Å"Audience & Funding Type: When writing a business plan, you must determine who will be reading it. This decision will shape the business plan. Do you plan to go for debt or equity financing? Each form of funding for your business has pros and cons. For instance, the venture capital market can be very time consuming and competitive. Do you have the time to write the business plan for investor funding and to network within the community? Writing a business plan for investors is 15-30 pages with in-depth analysis and full details of facts and figures to support assumptions of the market. Writing a business plan for the bank is 10-15 pages and focused with the bank’s concern with risk. A venture plan presents the upside and potential return on investments, whereas a bank plan reduces the risks and sells the ability to repay the loan. † You must also â€Å"Determine the purpose of your business. Identify it on paper and go into as much detail as you can at this point. For instance, are you providing a service to the community? Perhaps you are selling a product. Write down what you want the focus to be†, says Jennifer Metz. 2. Business Plan Outline: Zahorsky identifies the next step as follows: â€Å"A business plan outline is the second most important starting point once you’ve pre-determined your audience. The business plan outline should be prepared before the actual research and writing of the business plan. † During this step, it is also pertinent for one to decide: â€Å"Who is your target consumer? Will it be men or women? Old or young? Individuals or businesses and corporations? Local consumers or long distance consumers? † 3. Research & Information Collection: In this step, Zahorsky says â€Å"Once you have made the decision of the type of funding your business requires, it is time for the research. Business plan research covers several areas: -Insight from your experience working and observing the industry you will enter. This data will have to be backed but by the next two sources. -Published information from library, Internet, and paid database services will provide information on the market growth, overall industry perspective, and customer profiles. -Field research covers interviews with customers, suppliers, competitors, and industry experts. This provides the real insight behind all the published facts. † â€Å"Decide how to market to your target consumer. Will you use the Internet? Newspapers? Maybe you will make packets to deliver to local businesses and corporations in an effort to gain their business. You will need a clear understanding at this step of the purpose of your business and your target consumer. For instance, you will most likely not need to place a newspaper ad if you are providing corporate services, and you will probably not need a business packet if you are advertising to the general public. † 4. Collection Files: Mertz identifies this step as the point when one should decide the following: â€Å"Where will your business be based out of? Will you work from home, or do you need a location? Obviously if you are running a store, you will need a store front. Location is key so start researching now how much rents are in your desired location. You would want a high traffic, or easily accessible area for a store. Perhaps you are just selling stuff online, in which case you don’t need a store, but either enough space in your home if you have inventory or a storage unit. If you are a service provider, you may or may not need a location outside of your home. These are all questions you need to answer to define your business structure. † Zahorsky adds: â€Å"The easiest way to go about collecting all your experiences, interviews, and research is to create files for each section of the business plan. These files can be: paper-based, computer files or set-up using business planning software. As you start the research and collection phase of planning, fill your files with notes and printouts. † 5. General Industry Overview: At the fifth step, one should: â€Å"Begin the research process with an overview of the industry; uncovering industry and association reports. By having a general understanding of the industry, you will avoid embarrassment in contacting experts with basic questions. Begin the field research once you have a good grasp of the industry fundamentals and need answers to the hard-to-find information. † This step is also the time where one would answer the following questions: â€Å"What kind of tangible items will you need to get your business started? Do you need inventory? You will most likely need an assortment of office supplies no matter what your business. Items such as a computer, printer, and fax machine are all typical office needs in today’s society. Do you need equipment? This is a good time to research what you may need in the way of equipment for your business. Make a detailed list so you can easily research costs for each. † 6. Analysis: â€Å"Once the bulk of the data has been collected, the process of analysis begins. Look at building a competitive profile, contingency plan, risk assessment, etc. † This is the point in the business plan where one should: â€Å"Create a chart to calculate costs. This is the step you perform all the research and write down the costs of everything in the above steps. Don’t just guess, but do some actual research. This will include making telephone calls and doing internet searches as well. Creating a list will give you a good idea of what finances you will require in order to get started. Once you have that number calculated, add an additional 10% for incidentals. † 7. Financials: â€Å"Start the financials when you have found some average industry ratios for your business. Work closely with your accountant to develop realistic projections. Being overly optimistic will raise eyebrows with your investors or banker. † says Zahorsky. Mertz adds: â€Å"Draft your â€Å"Action Step† list. At this step, while looking over the first 6 steps, create your â€Å"Action Step† list, or your â€Å"To Do† list. This will and should be extensive. There are many things to do when starting a business. Once you have completed all seven steps, you are ready to move on. You may want to consider hiring a professional business plan writer, or at the very least, you may want to take a class in business plan writing. Other things to consider are consulting an attorney to answer your legal questions. Do you need a license? Should you incorporate? You should also visit an accountant who specializes in small businesses. He or she can give you great financial advice before you get started so you are aware of all the financial aspects and repercussions of starting a business. † 8. Executive Summary: The following tips from Zahorsky should be utilized in this step: â€Å"Save the first section for last. When you have thoroughly, completed all sections of the business plan, write the summary. Highlight the key points and include the return on investment or loan payback requirements†. 9. Review & Editing: â€Å"Remember, you only have one shot at making a good impression. A well-written business plan that opens doors and wins the money is a plan that has been revised and reviewed. Do not forget this important step. Ask others for feedback. Make certain to edit, proofread, proofread, and proofread. Business planning is not easy but by following these critical steps to writing a business plan, you will ensure your business has a chance at funding and success in the future. †

Colgate Marketing Essay

Colgate is famous for having a long history of strong relationship with its retail trade partners. This Company delights consumers around there world with a an array of Oral Care, Home Care, Personal Care, and Pet Nutrition products. Small stores around the world are just important to Colgate as large ones. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Based on consumer and shopper insights, the Company works closely with local merchandisers and shop owners to offer a relevant assortment of products and merchandising services to get high visibility in each store. With a view to promoting their oral products to their target market, the company has been able to use various marketing strategies approaches. In line with above the line promotions, the company uses television, radio and newspaper advertisements and many more. In addition, the company also promotes their products in famous magazines and internet banner ads as well. It can also be said that Colgate-Palmolive also uses via-the-line promotion approach. This is done by considering a via the line communication approach. The company does this by hiring an advertising agency which helps them to make a better advertising campaign for their products. The company had 1713 direct stores as of may 2010. The oral care distribution network isdistribution network is spread across 90 cities in India. The company products are availableacross 4.3 mn retail outlets. Flag ship Brand  ± Colgate Dental Cream is the largest distributed product in the Toothpaste market available in 4.1 MM stores. 1.1.1.Political 1.1.2.Economic Charging higher premium which focused on consuming and lower income classes. Pricing done on the basis of price points Packaging would be customized on the basis of price points. In June, 2012, Colgate-Palmolive announcedcapacity expansion plans in India by opening its fifth production facility in the country with an investment of $20 million. With Procter & Gamble likely to have postponed its decision to enter into the Indian toothpaste market yet again, Colgate has more room to continue building its market share in the fast-expanding Indian oral care market. Colgate currently occupies half of the Indian oral care market and competes with Unilever and local player Dabur. Colgate has continued to grow its market share in Indian oral care market despite stiff competition from Unilever and other low-cost competitors. Its market share in terms of volume increased to 54%last quarter, two percentage points higher than the prior year period. The Colgate brand is almost synonymous with oral care products in India thanks to its deep distribution network and effective marketing strategies, along with focused market activity to increase toothpaste use. Colgate also occupies a 26% share (by volume) of the nascent but fast-growing mouthwash category. The strategy is to phase-out unproductive toothpastes in the baking soda/gel varieties specifically Colgate Baking Soda & Peroxide Oxygen Whitening Frosty Mint Striped Gel, Colgate 2in1 Oxygen Whitening and Cavity Protection Winterfresh Gel. The product packaging will be advertising other Colgate products in an attempt to retain brand loyal users. By October 2011, these varieties of Colgate will no longer be produced for the United States market. In effect, this will generate more cash flow that can be diverted into the creation of new brands and new marketing campaigns thereby decreasing stress upon margin levels. The strategy is to phase-out unproductive toothpastes in the baking soda/gel varieties specifically Colgate Baking Soda & Peroxide Oxygen Whitening Frosty Mint Striped Gel, Colgate 2in1 Oxygen Whitening and Cavity Protection Winterfresh Gel. The product packaging will be advertising other Colgate products in an attempt to retain brand loyal users. . Keys to success can be determined based upon Colgate and its competitions’ past and current market share, trends, strengths and weaknesses. Over the past sixty years there has been a power struggle between Colgate, Aquafresh and Crest to acquire market share. As a category leader it is imperative to follow and predict trends within the United Statestoothpaste industry. Based on the MRI data, regular pasteoutsells beyond all other types of toothpaste and has the highest percentage of users. 1.1.3.Social 2.Geographic:- It depends on region, population, factor, urban conditions etc. On this basis for example, Colgate introduces a sun screen ingredients which protect from sun rays. 3.Demographic:- It comprise age, gender, income , life cycle of family and education. For example young people do not go for hair color treatment. 4.Psychographic:- it depends on persons thinking and what are the 5.Personality characteristic of him. It is a difficult marketing segmentation to implement because sometimes market may not aware of there life style of there people. 6. Behavioral:- It consists two things a) The benefits desired from the product. b)The rate at which customer is using product. 7.It can be applied on Colgate, the benefits from there toothpaste product are no plaque, no cavities, fresh breath, very low price , good quality and white teeth. Product Mix Product Focusing toward rural rich and consuming class by endorsing the development of ‘ Colgate Ayurvedic Toothpowder ’ . For Urban population, they would come up with the products suiting to young generation, for kids in the age group from 4-10 years. Unique Product and able to differentiate from all other products existing in the market e.g. Colgate Herbal White which promises a unique formula. Packaging-green colour ensures the ‘herbal ness’. Target Market Kids Brushing -more effective and fun for kids Sparkling gel comes in 2 exciting variants – Bright Pink gel , and Bright Blue gel ,yummy Bubble Fruit flavour Tweety and bugs bunny are favourites with kids The fruity bubble gum flavour – kids brush longer developing good oral care habits Family Strong teeth and fresh breath Developed using Colgate’s international expertise in oral care Unique formula protects teeth from decay Refreshing minty flavour makes breath super f resh Youth Icy wave of minty coolness Cooling crystals and emphasis on â€Å"taazgi†. In order to gain favorable PR and keep Colgate in the light of the media, this plan suggests a campaign that will donate a 1% of specially marked packages to a charity of ones choice. Partnering with www.charitynavigator.org to create a micro list of charities and their information. Purchasers will be able to choose and track the donations via the Colgate website by answering several demographic questions and entering a unique code. Facebook will feature a separate page that will promote Colgate, describe the donation campaign and charities offered by charitynavigator.org. Also, a downloadable iphone application will be created to track contributions. This marketing tactic will foster a positive image of Colgate, create an increase of sales in specific Colgate brands, harvest demographic customer information, draw added consumers to the Colgate website and more of a presence on Facebook. In order to gain favorable PR and keep Colgate in the light of the media, this plan suggests a ca mpaign that will donate a 1% of specially marked packages to a charity of ones choice. Partnering with www.charitynavigator.org to create a micro list of charities and their information. Purchasers will be able to choose and track the donations via the Colgate website by answering several demographic questions and entering a unique code. Facebook will feature a separate page that will promote Colgate, describe thedonation campaign and charities offered by charitynavigator.org. Also, a downloadable iphone application will be created to track contributions. This marketing tactic will foster a positive image of Colgate, create an increase of sales in specific Colgate brands, harvest demographic customer information, draw added consumers to the Colgate website and more of a presence on Facebook. This idea will be retrofitted to print ads as well by using the same twenty images with the smiling, foamy face and underneath the images will appear the Colgate slogan, â€Å"Colgate A World of Care.† This marketing campaign has the ability to touch a vast consumer base. Th ere is universality to the idea. The concept relates and is identifiable with people because â€Å"everyone brushes their teeth in the pajamas.† Maslow’s hierarchy of needs dictates that the identifiably social component of the commercial will appeal to the subconscious of viewers creating the added value necessary to enhance the image of Colgate and gain added market share. Choosing actors specifically by gender and racial profile can appeal to start-up and young bustling families. This commercial will attract potential users and reaffirm current consumers. The investment in a revitalizing campaign to improve the image of Colgate will inevitably increase market share by 1.00% or $11,141,377 at a minimum. Colgate donates millions of dollars annually to the ADA’s â€Å"Give a Kid A Smile.† Colgate is a direct partner with this ADA program. Colgate can position a positive image by presenting itself as a proactive, helpful productthat is good for teeth, but also for community and country as a whole. In order to gain favorable PR and keep Colgate in the light of the media, this plan suggests a campaign that will donate a 1% of specially marked packages to a charity of ones choice. Donations will grow parallel to product sales by partnering with www.charitynavigator.org to create a micro list of charities and their information. Purchasers will be able to choose and track the donations via the Colgate website by answering several demographic questions and entering a unique code. 7.1.1.Technological Marketing Strategies Market Dominance Market leader – dominance in Oral Care Catering to all the segments -long product line Massive advertising, awareness ,especially in child segment Product Differentiation Different packaging for all its product line Changes packaging according to product innovation Differentiation due to massive promotion on channels Create a different image in the eyes of consumers Innovation Strategy Pioneered in new product development and business model innovation Cutting edge technology- innovation strategy. Positioning and creating Brand Equity Consumer- more health and hygiene conscious Vast consumer base in India Sectoral opportunity in other oral products Smaller packs to drive growth Direct media promotions â€Å"Operation Jagruti† program Educate villagers about oral hygiene Its benefits vis-à  -vis traditional products like â€Å"Neem† Conducted by giving product trials and free samples The steps Colgate took were to redesign its distribution network, improve its transportation management system, update its logistics efficiency program, and develop customer cost-to-serve data. The use of integrated logistics systems encompasses materials management, material flow systems, and physical distribution aided by information technology. Through this use of ILS, Colgate has been able to shorten the order cycle time, reduce clerical labor, reduce error rate in documents and provide improved control of operations. It is made possible through the use of following activities by Colgate through ILS a) Sales Forecasting on the basis of which company schedules distribution, production and inventory levels. Colgate has a dynamic website with the title, â€Å"Colgate World of Care,†that details products, oral care, company history, e-newsletter and special offers. The website also has a social networking page called Colgate Smile to engage the consumer to get involved with their oral health and the Colgate-Palmolive Company. Colgate also has social media pages on Facebook, Twitter and Myspace. Technology is changing daily life within the world markets from the way people create and use a shopping list to the cars people purchase. Toothpaste has a direct correlation with the toothbrush. Every year new toothbrush models come outclaiming superior plaque removal using such selling points as super sonic technology to blast away plaque build up or crisscrossing bristles to lift and brush plaque away. Also under the heading of technology are cameras and Facebook. Today people carry camerasat all times. Any event is now a potential photo shoot. The ease of access and spontaneous nature of camera usage requires the consumer to be aware of their smile at all times. Facebook will feature a separate page that will promote Colgate, describe thedonation campaign and charities offered by charitynavigator.org. Also, a downloadable iphone application will be created to track contributions. This marketing tactic will foster a positive image of Colgate, create an increase of sales in specific Colgate brands, harvest demographic customer information, draw added consumers to the Colgate website and more of a presence on Facebook.

A Raisin in the Sun Research Paper Example

A Raisin in the Sun Research Paper Example A Raisin in the Sun Paper A Raisin in the Sun Paper Essay Topic: A Raisin in the Sun A Raisin in the sun by Lorraine Handlebars thematically represents the life of the Younger family, the conflict of their dreams and their struggle to attain these dreams either for selfishness of the individual or because of family differences. Hughes symbolically represents the Idea of dreams deferred In her poem and such Is a direct resemblance to the different dreams of the characters, Mama, Beneath, Walter Lee and Ruth and the effect that their dreams begin to have on the family and them as individuals. For the Younger family bread is not enough and with the conflict rounding their different dreams the family begins to crumble, pushing them close to the edge. This essay therefore sets out to discuss the individual dreams that each of them aspires to and how their actions to attain their dreams or lack of impact their life as a family and as individuals. Mr. Younger (Big Walter) was the bread winner, the back bone of the family and the inspiration from which the Younger families dreams stemmed, however through his passing his dream of creating a home, to give them something more than he had becomes nothing but a lifeless dream for the Younger. HIS dream to them becomes A raisin In the sun, a dried up dream, especially since the dream was deferred for such a long time and so the Younger now feel that there Is no longer a need to carry on with this deferred dream, everyone except Mama. Their desire to aspire to their dreams further stems from their poor, necessitous background. The Younger despite being segregated from the white community as it was in the sass appear to share the same dreams as the white communities. This dream was largely centered with having lots of money and materials things, big house, money and a close knit family. The Younger however struggle to come close to this so called American Dream as it was called. Their struggles through daily hardships constantly prevent them from accomplishing their dreams, which all seem to be deferred at one point. The play begins with a hard and faded outlook on the Younger family life. Through the conversations and description of the house, the reader becomes aware that the family Is unhappy with their current living situation and their life In general however with the promise of a cheese they are meant to Inherit from the deceased Mr. Younger, one may think that things may cake a turn for them. The Younger are anticipative each in their own right of what this cheese might bring for them as individuals or as a family: each family member has their own aspiration of what they will do with the money. Mama who is the head of the house wants to buy a house, this is a dream she wants fulfill which she shared with her husband. This dream is fueled by creating a better life for her family and giving them the things she always dreamed she could. It is the dream that Big Walter was never able to fulfill. Beneath dream is more self- serving she hopes to use the none to pay for her medical school tuition. Walter Lee believes that by investing the money into a liquor store it would give him the wealth he so desires and more importantly help solve their families financial burden for good and give his son Travis the life he wishes for him. Lastly Ruth (Walters wife) tends to side with Mama and believes that by bulling a house not only will It help the family but also her son I ravels Ana Turner create a netter Tie Ana opportunity Tort Arrivals. Walters cream AT investing the money into a liquor store and owning his own business takes over. Because Walters dream has been deferred and a struggle for so long he immediately sees the inheritance as the perfect opportunity to aspire to his dreams, however his immense hunger for this takes control and not only do his aspirations run all over but it begins to dwell on and ruin the rest of the families dreams and impeded Beneath dreams as well. Walter becomes so blinded by this intense need that he is not aware of his actions and the consequences thereof, his anger and frustration is felt by the whole family. So now its life. Money is life. Once upon a time freedom seed to be life?now its money. I guess the world really do change .. ., these are the words spoken by Mama, however Walter response of saying No?it was always money, Mama. We Just didnt know about it, clearly draws attention to Walters need and desire for money and one starts to see through his actions and words that Walter is the character most concerned with making his dreams known. Mamas dream for Walter to not only becomes the man of the house but to buy a new house and lead the family is precisely that, Mamas dream! Walter defers both his fathers reams and his Mothers wishes for her family and when his selfish needs and agonizing pride take over Walters friend runs off with part of the money that Mama gave to Walter. Walters wounded pride on losing his business causes unbearable pain on his Mother especially since Walters actions are impacting on Beneath future plans and continually questions Beneath with who told you that you needed to be a doctor anyways Through all of this his frustrations blind him from seeing the consequences of actions. Walters materialistic view on the world further displays to is son Travis your daddys goanna make a Business transaction thats going to change our lives. You Just name it, son And I hand you the world! These words along with the words spoken to reiterates the selfishness of Walter and how his dream is based largely around money. Mama dreams of the day she can give her family the life they deserve and she deems the only way she can do this is by buying the dream house that her and her husband wished for. However as quick as Walter is to defer the dreams of his deceased father he is for his Mothers dreams. Walter becomes angry and annoyed when he learns that Mama put a deposit on a house, again Walters ego takes over and his words to Mama become harsh and striking, Walters feels his mom has Butchered up a dream of his. (2. 1 . 95) Mama feels that her hopes to do what she could with what she had have been dashed. But before one goes further, Mama once more regains a sense of optimism when her family showers her with gifts, the feeling of her family dreams can be achieved no matter what comes to her. She truly believes in that moment that it will happen but that is before she learns that Walter as lost all the money and there once more Mamas dreams are deferred. When Ruth learns of her pregnancy she is too scared at first to approach Walter, her first thought is abortion, not because she does not want the baby but because she wants what is best for them. Ruth desperately struggles to keep her family together; it is because of Walters extreme restlessness to attain his dreams that Ruth fears the future of her family. Walter is incredibly dissatisfied with his life, and hes taking it out on everybody around him. Poor Ruth feels the brunt of her husbands Napless. Seen seems to De tartar AT want wall napped Detente teem I T Walter doesnt get the chance to attain his dream. Ruts aspirations to give her family a better life are over shadowed and deferred because of Walters dreams for success of his business. Ruth however shows a sense of hope when Mama announces that she has put a down payment on a house. Ruth is elated to hear this news because she too dreams of more clean-living home house where Travis can grow up. However Ruth is quickly put down in her hopes when Walter who feels betrayed will not agree tit her on her dreams. Both Ruth and Walter feel trapped in their lives and although they do share a special love for one another both share a feeling of entrapment an intrepid need to escape their Jobs, their home and their life- style. However through all the trials and tribulations they are faced with their dreams become deferred at every turn. Beneath appears to take the biggest back seat when it comes to her dreams. Mama having trusted Walter to invest half the money into Beneath tuition and the other half into his business venture betrays both Mama and Beneath and uses it all for his own gain. Walter is driven by his sense of jealousy for Beneath and the idea that she seems to be making something of herself and pursuing her independence annoys him. His constant question of Why do you have to be a doctor anyway makes this very visible. Though Walter ruins the dreams of his mother, Ruth, Beneath and ultimately his own a light of hope and peace begins to show itself towards the end of the play. When Walter truly realizes what he has done, he truly feels responsible for dashing his family dreams but he redeems myself when we stands up to Mr.. Liner. Walter quickly realizes what he and his family have had all along despite their deferred dreams. Walter finally sees that it was his fathers dream that was truly the most important and they were all working towards it in their own ways. Walter intends to make this dream of his fathers come alive Thus in conclusion this essay has critically discussed the individual dreams that the characters have and how their actions to attain their dream, or lack thereof impacted their life as a family and as individuals.

During the Industrial Revolution Essays

During the Industrial Revolution Essays During the Industrial Revolution Essay During the Industrial Revolution Essay During the Industrial Revolution innovations and methods were put in topographic point that. without them. our universe would be wholly different. The Industrial Revolution was non worth the cost to society due to pollution and work making wellness jobs. all of the adversities non merely in mills. but besides in mines. and the workers populating and working in atrocious conditions. These issues killed. injured. and detached households. Disease accounted for legion deceases during the Industrial Revolution. With a deficiency of healthful systems and no cognition about what caused diseases. diseases such as cholera. enteric fever. typhus. TB. and smallpox spread through industrial metropoliss. ( Reading16 ) As more people moved to metropoliss the job got worse. All of the new mills utilizing steam engines to power their machines produced pollution. this pollution covered houses and edifice in black and Grey. caused take a breathing jobs for the whole metropolis. and contaminated H2O wa ys. ( Reading 10 ) In Great Britain an out Break of Cholera in 1831-1832 killed about 7. 000 people. and another in 1848-49 killed 15. 000. during the Industrial Revolution cholera entirely killed over 22. 000 people merely in Britain. ( Reading 16 ) Cholera every bit good as Typhoid are caused by contaminated or septic H2O being spread through the imbibing beginnings and into organic structures. Another lay waste toing disease was Typhus. this disease was spread around by lice. which were greatly infested in industrial metropoliss. Smallpox. as if people need one more thing to cover with. was besides happening during the revolution. Edward Jenner’s vaccinum was about useless because many in the industrial metropoliss were nescient of the fact that Jenner had developed a vaccinum. ( Reading 16 ) Besides the crowded flats in the metropoliss were a perfect topographic point for variola. The biggest slayer in Britain though was TB. this disease was cause by air pollution and spread through the air from an septic individual. Tuberculosis caused tierce of the human deceases from 1800-1850. This disease makes the victim literally cough up a lung. Other wellness jobs. unrelated to pollution are the tallness of the workers. who sit on the machines all twenty-four hours in unnatural places. are lowered. their limbs are smaller. and their legs are bowing doing physical malformations. ( Reading 8 ) These mills were unsafe to state the least. They were non designed for the worker. they were designed to do the most net income every bit rapidly as possible. The machines had no protection for the workers. if a individual got one of their limbs caught in a machine it would rend it off. Employers had kids. who worked for small to no wage ascent under the machines while operating and garner together small garbages of cotton. or thread or whatever the industry happened to bring forth. ( Readings 6 and 12 ) During the Industrial Revolution. the kids of the households had their state of affairs go from bad to worse. In rural countries. kids would hold worked long hours with difficult work for their households. but in the metropoliss. they worked longer hours with harder work for other people. Harsher intervention. fewer wagess and more illness and hurt came from child labour. Child labour was normal. and many of the kids were dreadfully injured. caught lung diseases from take a breathing in carbon black. lint. sawdust. or died. The mills were stop deading cold in the winter and firing hot in the summer clip. caused by hapless airing systems. The working category was treated like disposable objects made to work in unsafe mills. In the mines a hurrier carried the coal from the face. where the coal was cut. to the Equus caballus ways ( Reading 3 ) . here a hurrier describes the conditions I have a belt unit of ammunition my waist. and a concatenation passing between my legs. and I go on my custodies and pess. The route is really steep. and we have to keep by a rope. and when there is no rope. by anything we can catch clasp of. There about six adult females and about six male childs and misss in the cavity I work in ; it is really difficult work or a adult female. The cavity is really wet where I work. and the H2O comes over our clog-tops. ever. and I have seen it up to my thighs ; it rains at the roof awfully. My apparels are wet through about all twenty-four hours long ( Reading 4 ) In this extract a Six twelvemonth old miss tells what she does in the mines. I have been down six hebdomads and do 10 to 14 profligates a twenty-four hours ; I carry a full 56 pound. of coal in a wooden pail. ( Reading 5 ) A min e worker states the nutrient and interruption they get for each twenty-four hours. We have dinner at midday. We have dry staff of life and nil else. There is H2O in the cavity but we don’t sup it. ( Reading 5 ) The people who worked in mills. because they were paid excessively small. were forced to populate in slums. basements. back streets. ( Reading 20 ) and outside the mill where they worked. The houses that they did hold were packed really closely together. covered in carbon black. crumpling with age. and holding holes in the wall alternatively of Windowss. These one room cabins were shared by several people and had merely ungraded floors. Their roads and milieus were riddled with holes. filthy and covered in rubbish. and strewn with animate being and vegetable waste. ( Reading 20 ) The working grownup men’s rewards would hold been about 15 shillings. In 1842. metropolis workers were merely expected to populate to be 17 old ages old poetries populating to 38 in the state. ( Reading 2 ) Children were particularly underdeveloped by deficiency of slumber and hapless nutrition. They neer went to school. ( Reading 13 ) The hours of a workers displacement stopped them from holding clip with their household before or after work. as declared My cousin looks after my kids in the twenty-four hours clip. I am really tired when I get place at dark ; I fall asleep sometimes before I get washed. ( Reading 4 ) Even though theses adversities gave us all this fantastic engineering that we have today. such as computing machines. autos. phones. all these things we take for granted today. came at excessively great of a monetary value. The Industrial Revolution was non deserving the costs to society due to pollution and work making wellness jobs. all of the adversities non merely in mills. but besides in mines. and the workers populating and working in atrocious conditions. These issues killed. injured. and detached households. The agony. separation. injury. and lives lost during the industrial revolution was non deserving it. even for all we got out of it.

The role group membership theories play in subprime home mortgage Essay

The role group membership theories play in subprime home mortgage lending - Essay Example there is no evidence defending this position of Predatory Lending; however, it is the intent of this paper to supply an additional theory to the prevalence of subprime lending to lower income families. I postulate that the prevalence of this type of lending is, in part, due to the effects of group memberships. Numerous studies have been conducted over the past decade concerning the prevalence of subprime lending for low income families. The studies have shown that low income families have a higher rate of subprime loans when compared to their middle and upper class counterparts, and that payment history makes little difference. According to the US Department of Housing and Urban Development (2000); Unequal Burden: Income and Racial Disparities in Subprime Lending in America, â€Å"Subprime loans are three times more likely to be found among low-income neighborhoods than in high-income neighborhoods - In low-income neighborhoods, subprime loans accounted for 26 percent of total loans in 1998 – compared with only 11 percent in moderate-income neighborhoods and just 7 percent in upper-income neighborhoods† (p. 2). In addition, Association of Community Organizations Organized for Reform Now (ACORN), released a study (1999) â€Å"Financial Apartheid† in Mortgage Interest R ates which stated that high cost mortgage financing was disproportionately more prevalent in lower income borrowers whether it was for home purchase or the refinancing of an existing home. The previous statements are what this paper is set to examine from the perspective that group membership plays an integral role in the presence of subprime home mortgage lending to lower income families. The following pages provide a thorough description of the subprime home mortgage lending market, the refinancing practices of lenders and a description of what is known as Predatory Lending. After that I will lay out group membership theories and describe the attributes of the target group: lower income

A Non-intrusive Three-way Catalyst Diagnostics Monitor Based on Assignment

A Non-intrusive Three-way Catalyst Diagnostics Monitor Based on Support Vector Machines - Assignment Example One such situation is the engineering production process. For example, the Ford Mustang GT uses the engineered sensor to determine catalyst output (Backey 3). The sensor and catalyst ensures motor vehicle exhaust fumes adhere to the government’s environmental standards (Backey 3). Furthermore, Dr. Backey explained the current monitoring process contributes to the control of polluting exhaust fume contents. Ford Company’s ODB monitor motor vehicle maintenance device enhances the monitoring and control of the exhaust contents. The easily developed new device implements a non-intrusive maintenance process (Backey 4), not interfering with the current control strategy. The easy development and the non-interference concept effectively contribute to better control and diagnostic procedures (Backey 4). Moreover, the Ford entity implements the clustering strategy. The company prefers the FCM cluster technology. Under the technology, the entity takes into account the FCM cluster strategy. Different cluster technologies are taken into consideration. One clustering strategy is the K-means statistical tool approach. The MATLAB statistical tool is another good alternative (Backey 11). The company strategy is a continuing research and development plan, continually developing data that will enhance the Ford Company’s motor vehicle operations. In addition, the Ford entity must implement the above bucket style diagnostic strategy. The strategy is a compulsory American government requirement. Failure to comply with the requirement, the company cannot sell its motor vehicles within the United States environment (Backey 5). The sensor must be tailored to fit the different motor vehicle models. Further, the current strategy incorporates physics principles (Backey 6). The physics equations contributed to the strategy’s success. The equations were combined